Indeed launches ‘#HireBetter’ brand campaign to address SMB job challenges in India
The top jobs website in the world has actually launched a new campaign called “Don’t just hire, hire better.” Indeed’s new campaign uses a series of amusing movies to highlight the problems businesses can have if they don’t use the right hiring tools.
The advertising campaign launches in six important cities, including Delhi NCR, Bangalore, Ahmedabad, Patna, and Lucknow, as well as several regional languages. Three ads make up the series, which shows three scenarios where employment through referrals goes horribly wrong. The idea is based on the observation that, despite a change in online hiring for SMBs, many SMBs still rely on their own first-party sources for hiring. In fact, according to data from Indeed’s poll, 7 out of 10 SMBs in India prefer to hire workers based on personal recommendations. When hiring outside of Indeed, the videos and print ads take a comedic approach to workplace disasters.
Conceptualized and created by DDB Mudra the ad campaign is directed by Vivek Kakkad. The ad films and creatives will be spread across various digital and print platforms that employers and job seekers choose to watch such as YouTube and physical press across regional and national newspapers.
The need to hire better
Although the previous two years have been difficult for SMBs, many of them have taken advantage of the pandemic to create the groundwork for a solid digital future. SMBs have always engaged in constant competition for talent not only with other small firms but also with large corporations. They frequently choose resources based on personal connections, as in the instance of the advertisement’s “Chacha ka ladka bahut hoshiyaar hai” slogan. A competent workforce is essential for successful competition in the digital age, making it all the more crucial for SMBs to find the right personnel to support their revolutionary growth path.
Indeed for SMBs bring hiring solutions within reach of Indian entrepreneurs. SMBs can access Indeed’s vast pool of job seekers and use Indeed’s unique products and features to find the right fit for their business.
Indeed, the world’s #1 job site is set to transform the recruitment process for small and medium businesses in India. In its bid to connect emerging companies with the right talent, Indeed India offers its unique platform, attracting over 250 million job seekers, to budding entrepreneurs, in order to address their hiring needs.
The Small and Medium Business sector forms an integral part of the economy, making a significant contribution toward integral economic indicators such as the nation’s GDP and employment, to name a few. The rapid growth of the sector has resulted in job creation across various sectors.
“Our campaign is focused on reaching out to SMBs – the high-growth market in India. This campaign will address their concerns regarding hiring employees, through a series of relatable films which resonate with them. Indeed provides easy hiring solutions for SMBs and aims to constantly innovate to help these companies find the right talent through its platform,” said Nishita Lalvani, Director, Indeed India and SEA
According to Indeed’s survey data, SMBs are expected to create 2 million jobs in the next 5 years. The Indian hiring ecosystem also is undergoing positive growth with employers increasing hiring by 29% in April to June 2022 in the face of global inflation. The campaign aims to solidify the need for SMBs to hire right to continue the positive growth trajectory.