How To Establish A Factory Of Innovation

The innovation factory has three pillars. The first is having a comprehensive understanding of the market for your goods and services—that is, understanding what sells and why and when. What attributes would entice your customers to make a purchase, and what else do they want? What features of your product are missing that discourage non-customers from purchasing it? The second pillar is the capacity to narrow down goods or services that have the best chance of succeeding in the market from a wide range of innovative concepts. The third pillar is developing the initial concept into a commercially successful product. These are a few of the measures that will enable you to become proficient in this procedure.

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