GAMIFICATION CAN MASSIVELY BOOST EMPLOYEE ENGAGEMENT AND PRODUCTIVITY

Sodexo Engage, specialists in employee and consumer engagement, has today urged businesses to consider using gamification as a way of enhancing greater employee engagement and productivity.

Despite the benefits they provide, many employees shy away from using internal digital platforms, either because they’re too complicated – or just too boring. In many cases, gamifying these systems could encourage much greater employee engagement, whether staff need to complete compliance training or want to take advantage of the company’s rewards and benefits.

Gamification is successful because of the way that people respond to positive reinforcement. When staff are praised for completing a task on a gamified platform, it unlocks a ‘reward pathway’ in the brain, which they’ll want to repeat. As a result, previously mundane tasks become more engaging, increasing staff uptake.