App of the Month: Recruitment Marketing with Smashfly

The times when you just posted an open job on a careers board or website are gone. You want to hire the best available talent out there for your company, but how do you attract them? How do you rise above the noise of your competition, when your applicants have so many options to choose from? Enter recruitment marketing.

What is recruitment marketing?

Brandon Hall Group defines recruitment marketing as a more formalized process of sales and marketing activities, aimed at building and maintaining employer brand, extending reach and exposure of career opportunities, building and nurturing candidate relationships, and all management of messaging and advertising of talent acquisition efforts.