Canva among top 30 challenger brands disrupting markets in 2020

Brand consultancy Interbrand has launched its 2020 Breakthrough Brands report, unveiling the 30 brands to revolutionise their markets. Australian-founded graphic design website Canva, high-end digital home gym business Mirror and alt-meat plant foods Impossible Foods are among the list of challenger brands that Interbrand predicts have got what it takes to become household names. This year’s Breakthrough Brands cohort follows in the footsteps of Deliveroo, Peloton and Glossier (2016) and Slack, TaskRabbit, and Flipkart (2017) tipped for success in Interbrand’s two previous reports. Since the first report in 2016, innovation has shifted from the tech start-up epicentre of Silicon Valley and has moved away from massive software and marketplace enterprises that simply connected buyers to sellers via a digital platform.