McKinsey & Company: The future of micromobility: Ridership and revenue after a crisis

The COVID-19 pandemic has affected millions of people worldwide, bankrupted businesses, and plunged the global economy into crisis. While lockdown measures and shelter-at-home orders are helping contain the coronavirus, they have also brought severe financial hardship. Amid a new reality of working from home, canceling trips, and even forgoing outings to restaurants and grocery stores, the micromobility industry—encompassing a range of lightweight vehicles such as bicycles, e-scooters, and mopeds—is facing devastating declines in ridership and revenue. The blow to micromobility came just as the industry was accelerating. In 2019, a banner year, our models predicted that the micromobility industry would be a $300 billion to $500 billion market by 2030. Our benchmark assessment of micromobility’s potential impact on the city of Munich also suggested good things ahead. Then, the pandemic hit. With the number of passenger-kilometers traveled declining 50 to 60 percent worldwide since the onset of the COVID-19 crisis, use of micromobility solutions has declined dramatically.