M&S, TESCO AND ALDI TRIUMPH IN THIS YEAR’S UK BRAND LOYALTY INDEX

Sodexo Engage has launched its 2018 Brand Loyalty Index looking at how loyal customers really are towards different brands and why. This year, consumers voted M&S Food as their favourite supermarket, with 57% stating they’ve always had a positive experience with the brand.

The research surveyed 5,000 consumers about hundreds of household name brands across supermarkets, technology, food and drink (including alcoholic beverages), personal care and household. The final Index shows the ten supermarkets that UK consumers are most loyal to.