RETHINKING EMPLOYEE ENGAGEMENT: QUESTBACK EMPLOYEE INSIGHT HOW THE INTERNET OF PEOPLE AND SOFT DATA WILL TRANSFORM HR

The Internet of Things proliferates the collection and analysis of hard data to enable better business decisions and improve operational efficiency. Hard data (referring to data generated from applications and devices such as phones and computers) can be measured, traced, and validated objectively. However, while hard data has been successful in measuring the statistical probability of a situation occurring, it has proven insufficient when it comes to fully understanding the context of that situation and why it is occurring in the first place.