The Ultimate Guide to Franchisee Training

While undercapitalization is ranked first as the reason for franchise organization failure, a close second is a lack of training and support.4 But the case for franchisee training doesn’t end there. In fact, how and when a business develops its franchisees matters. After all, every franchisor provides some training. But what separates the successful from the ho-hum is learning opportunities that expand beyond the initial operational training. A successful franchise isn’t the result of sprinting to the finish line but running a marathon. The rewards come, not immediately with a sudden magical buyout or IPO, but with consistent effort over long periods of time. Thus, training must also be treated as a similarly consistent effort that takes place over time.